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Responsible

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Responsible

Discover how we are lowering the impact of this product

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Fabrics & Fiber

The fabric is made using 60% certified organic cotton, grown using farming practices that support biodiversity and healthy ecosystems.

Treatments

Laser technology offers a valid alternative to traditional abrasion and decoloration methods, without the use of chemicals.

Alternative stone wash is a lower-impact and more durable treatment, using artificial stones that can be reused for several washing cycles and leave fewer residuals compared to the traditional pumice stone.

Alternative to potassium permanganate: this product is treated with a lower impact chemical substitute for potassium permanganate.

Nebulization treatment applies targeted spray technology to reduce the use of water and chemicals in the washing process.

Organic cotton

Cleaner Chemistry

Reduced water use

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